Kalshi lead sponsor proposal

A Midwest sponsorship structured like a measurable acquisition channel.

Trailer inventory, live-streamed racing, and incentive-driven competition packaged as a controlled test market for Kalshi across Midwest racing audiences.

1.25M
Annual impressions
6
Live streams
1,000–1,400
Views per stream
392 sq ft
Trailer ad space
Why this fits Kalshi

More than sponsorship. A regional test with real signal.

Most grassroots racing sponsorships stop at visibility. This package is built to generate awareness, incentivized signups, and measurable event-by-event performance inside one Midwest footprint.

28-race Midwest schedule across Illinois, Indiana, Kentucky, Ohio, and Missouri
392 square feet of lead-sponsor trailer inventory with dominant roadside and paddock visibility
6 live-streamed feature events with Kalshi-branded mentions, overlays, and replay value
$500 event payout mechanic tied to racers having a Kalshi account before the green flag
QR, promo-code, and event-level tracking built to measure real acquisition performance
Lead sponsor package
$40K–$50K

Structured as a compact Midwest acquisition pilot with visible inventory, event integration, and tracked conversion opportunities.

392 sq ft of premium trailer branding inventory
6-event stream integration with Kalshi mentions and overlays
$500 sponsor-backed class payout tied to pre-race account ownership
Promo code, QR, and event-level acquisition tracking
Acquisition funnel

A clean path from reach to funded users.

Impressions
1,254,400 annual impressions from travel and race events
Views
6,000–8,400 stream and replay views across 6 events
Competitors
90–150 incentivized racers across featured events
Users
140–230 projected Kalshi users with upside beyond 300
Expected result: 120–220 projected users with upside as stream performance, incentive structure, and call-to-action placement improve during the season.
What Kalshi gets

Brand reach plus market insight.

Category-first positioning

This is framed as a controlled Midwest acquisition test for prediction markets, not just a logo placement deal.

Owned event inventory

Trailer exposure, live streams, and class-payout integration create multiple repeat touchpoints in one package.

Measurable signal

Kalshi gets a clean test environment with tracked response by event, market, and creative execution.

Built for decision-makers

A small-budget test with room to scale.

Compared with large paid acquisition channels, this is a controlled partnership pilot that blends awareness, participation, and measurable response into one Midwest launch pad.