Kalshi title sponsor proposal

A winter indoor racing series built as a measurable acquisition channel.

The Kalshi Race Series would combine indoor winter racing, live-streamed content, incentive-driven account creation, and trailer branding into a focused Midwest acquisition platform.

1.25M
Annual trailer impressions
Winter
Indoor race series
1,000–1,400
Target views per stream
392 sq ft
Trailer ad space
Series concept

Kalshi Race Series: indoor winter racing with built-in acquisition.

Instead of positioning this as a simple six-race sponsorship, the program becomes a Kalshi-branded winter indoor race series. The series would create repeatable live-event content, race-day incentives, and trackable user acquisition moments.

Indoor winter racing series branded around Kalshi as title sponsor
392 square feet of trailer branding inventory with dominant lead-sponsor visibility
Streaming strategy developed after title sponsorship is secured
Target streaming distribution includes pursuing a syndicated Amazon Prime distribution partner
QR, promo-code, pit pass, and class-entry incentives designed to drive measurable account creation
Lead sponsor package
$50K–$60K

Structured as a title sponsorship and acquisition pilot, with a major portion of the investment reinvested directly into the racing product.

$35,000 allocated toward race setup and increased payout purse
Kalshi Race Series title positioning
Trailer branding and event visibility
Account-creation incentives tied to pit pass and class-entry offers
Streaming partner search after title sponsorship to achieve best fit
Acquisition model

A race-day funnel built around account creation.

Awareness
Kalshi-branded trailer, event promotion, indoor race series branding, and live-stream visibility
Incentive
Racers and attendees receive dollars off pit passes and General admission for creating a Kalshi account
Activation
Racers with a Kalshi account and active contracts open may receive one class with no entry fee
Conversion
Account creation, contract activity, and event response tracked through QR codes and promo codes
The goal is to turn the race series into more than exposure: Attendees receive a reason to create an account, and racers receive a reason to become active users.
Streaming strategy

Streaming becomes a growth lever after the title sponsor is secured.

Best available partner

After securing Kalshi as title sponsor, the next focus is identifying the strongest streaming partner for the series.

Amazon Prime target

The primary distribution target is a syndicated Amazon Prime partner to increase reach, credibility, and replay value.

Series content

The indoor winter format creates repeatable content during a slower racing season, giving Kalshi additional exposure and acquisition opportunities.

What Kalshi gets

Brand ownership, race-day activation, and measurable user signal.

Title ownership

Kalshi becomes the lead identity attached to the indoor winter race series.

Built-in acquisition

Pit pass discounts and free class-entry incentives create direct reasons for racers and attendees to create and use accounts.

Market insight

The series gives Kalshi a controlled Midwest test environment with clear event-level response and user behavior data.

Built for decision-makers

A title sponsorship that funds the product and drives acquisition.

With $35,000 directed toward race setup and increased purse payouts, the sponsorship improves the quality of the racing product while creating stronger incentives for racers and attendees to engage with Kalshi.