Craftsman Motorsports Partnership

Built for racers. Powered by tools that work.

A motorsports advertising opportunity designed for Craftsman to own the pit, trailer, and race-day work zone through tool-focused branding, product use, live content, and grassroots racing visibility.

392 sq ft Trailer branding inventory
Race Day Tool and pit activation
Streaming Live and replay visibility
Midwest Grassroots motorsports reach
Why Craftsman fits

Racing teams are tool users every single race day.

Grassroots racing is built around preparation, repair, setup, and constant problem solving. Racers, crews, families, and fans see tools being used in real time. That gives Craftsman a natural way to show its products in action instead of only placing a logo on a trailer.

Trailer and pit-area tool wall display
Craftsman-branded workbench or service area
Tool giveaways for racers and crews
Live stream repair/setup segments
Race-day social content showing real product use
Title package concept
$50K+

Full lead-sponsor positioning with trailer branding, pit activation, stream visibility, product placement, and content built around Craftsman tools being used in a real racing environment.

Activation idea

The Craftsman Pit Command Center

Tool Wall

A branded trailer-side tool wall or display station showing hand tools, organizers, lights, chargers, and race-day repair essentials.

Work Zone

A visible pit workbench area where tools are used during setup, repairs, kart maintenance, and race-day adjustments.

Content

Short videos and stream segments showing “race prep powered by Craftsman” before and during events.

Package options

Flexible sponsorship levels for brand exposure or product activation.

Title Sponsor

$50K+
Primary trailer branding, race-series ownership, Craftsman Pit Command Center, stream integration, product use, and content rights.

Presenting Sponsor

$20K–$35K
Secondary trailer branding, pit-area product display, giveaway support, stream mentions, and social content.

Product Partner

Cash + Product
Tool support, product placement, giveaways, repair station branding, and event-level content.

What Craftsman gets

A brand presence that feels useful, visible, and authentic.

Real Product Use

Tools are shown in action during repairs, setup, and race preparation.

Trailer Visibility

Branding travels on the road and remains visible in the pit area throughout events.

Audience Fit

Racers, crews, and families are hands-on buyers who value tools and equipment.

Next step

Build a Craftsman package around race-day utility.

This page can be paired with a trailer mockup, tool-wall concept, package sheet, and stream activation plan.