AutoZone Motorsports Partnership Concept

Own race-day parts, pit prep, and Midwest grassroots visibility.

A regional racing partnership designed to put AutoZone in front of racers, crews, families, and hands-on automotive buyers through trailer branding, pit-area activation, live content, and trackable campaign engagement.

View Packages Reserved Image Area
28 Race schedule
1.25M Estimated road impressions
4 Optional streamed race activations
5 States IL, IN, KY, OH, MO
Why AutoZone fits

Grassroots racers are hands-on customers who buy parts, tools, fluids, and race-day essentials.

Every race weekend involves maintenance, repairs, setup changes, charging, tire work, cleaning, hauling, and last-minute fixes. This gives AutoZone a natural way to show up as the race-day parts and support partner instead of just another logo.

Trailer branding seen on Midwest highways and at race tracks
Pit-area “Race Day Parts Station” concept
QR codes for trackable offers, rewards signups, or product pages
Live stream mentions during setup, maintenance, and race prep
Social content showing real race-day product use
Lead package concept
$40K-$60K

Full lead-sponsor positioning with trailer dominance, optional streamed race activation, trackable QR engagement, race-day content, and category exclusivity for auto parts retail.

Trailer concept

Reserved space for AutoZone trailer rendering or campaign image.

This area is intentionally left blank so a final approved trailer mockup, sponsor artwork, or AutoZone campaign image can be inserted later.

Concept only. Final creative should use approved AutoZone brand assets and follow any brand guidelines provided by AutoZone.

Activation idea

The AutoZone Race Day Parts Station

Parts & Fluids

A visible trailer-side setup featuring common race-weekend essentials: cleaners, fluids, batteries, chargers, straps, shop towels, and pit supplies.

Repair Moments

Short social clips and stream mentions around real race-day fixes, prep, maintenance, and last-minute adjustments.

Trackable Offers

QR codes and promo links can drive store visits, rewards engagement, app activity, or selected product pages.

Impression model

A conservative mobile billboard estimate across the Midwest.

140 impressions per mile Conservative estimated traffic visibility model.
320 miles per race Average travel distance to and from race events.
28-race schedule Multi-state racing footprint across IL, IN, KY, OH, and MO.
1,254,400 estimated annual road impressions Trailer exposure before adding event, pit-area, social, or streaming visibility.
Package options

Flexible options for trailer-only exposure or full race-day activation.

Lead Sponsor

$40+K
Primary trailer branding, auto parts category exclusivity, optional 4-race streaming activation, QR engagement, race-day content, and social visibility.

Trailer-Only Sponsor

$15K–$30K
Large trailer placement, rear-panel visibility, race schedule exposure, social tags, and event presence.

Associate Sponsor

$3K–$10K
Smaller trailer logo placement, sponsor row positioning, website mention, and selected social media recognition.

What AutoZone gets

A practical brand presence built around the way racers actually use parts and supplies.

Authentic Product Fit

AutoZone connects naturally to race prep, repairs, parts runs, cleaning, fluids, tools, batteries, and trailer support.

Mobile Visibility

The trailer acts as a traveling billboard across Midwest highways and remains visible in pit areas throughout race weekends.

Trackable Activation

QR codes, promo links, and campaign-specific landing pages can turn awareness into measurable engagement.

Next step

Build a regional race-day parts partnership around real grassroots motorsports use.

This page can be paired with a one-page sponsor deck, trailer renderings, race schedule, stream plan, and QR-code activation strategy.